A Special Year For Scruff 4 Schools: Record-Breaking Results

Blog Grpahic - S4S

"We are intentional about helping those in need, be it our family, peers, clients, or our community. We are always on the lookout for these impactful opportunities."

Five Niners all across Nebraska operate on 14 fundamentals that were carefully drafted years ago to represent Five Nines in its' entirety, from core cultural values to customer service excellence. The statement above is from the 6th Five Nines fundamental, We Care. What we came to realize this November during Scruff 4 Schools, however, was not only does our team operate on this fundamental, but so do the amazing partners of Five Nines who were more than willing to jump in and help in any way they could to fight childhood hunger in Nebraska with us.

We are proud to announce that this year was a record-breaking year for our Scruff 4 Schools campaign. Last year, Scruff 4 Schools provided 10,215 meals through the annual initiative. Our Scruff Squad went into November wanting to make it bigger than ever before, and it has been amazing to see Nebraska communities rally behind this cause.

The Results

With over 7,141.8 pounds of food collected in combination with monetary donations raised, the total meals provided that will feed Nebraska kids is…26,354!

Thank You

The results above would not have been possible if not for every single Five Nines partner whose teams proactively collected nonperishable food items and monetary donations in their offices. From the bottom of our hearts, we want to thank every single individual who participated. We would also like to thank everyone who participated in the Scruff 4 Schools Driving 4 Donations campaign. Our Scruff Squad camped out at the Kearney, Grand Island, Columbus, and Omaha Hy-Vee's throughout the month in an attempt to collect even more nonperishable food items. We'd like to thank Kat 103.7 and Hits 106 for helping to raise awareness for the Hy-Vee events, as well as anyone who was shopping at those locations on those days who was kind enough to donate. We would also like to thank the Food Bank of Lincoln and the Food Bank for the Heartland for their Scruff 4 Schools partnership, and for giving us the amazing childhood hunger programs that we are able to support.

Every single donation in this campaign made a huge difference in these children's lives.

An Inspiring Story

Finally, Five Nines would like to take a moment to thank the team at H&M Trucking for their inspiring donation to Scruff 4 Schools. The team at H&M Trucking alone rallied together to collectively raise $4,771.00 + 2 full barrels filled with nonperishable food items in the fight against childhood hunger. From employees asking to deduct a certain amount from their paycheck to go towards Scruff 4 Schools each week, to a veteran who donated his entire week's paycheck to the cause, the generosity of the H&M Trucking team will provide many meals to feed children in need in Nebraska.

"For us, this experience has highlighted just how much our people want to help others. We put the notice out on a Thursday to our drivers, and by the next Monday morning we had already raised over $1,500.00 in pledges. Everyone was excited to see the updates on how much we had raised each week. We had one driver that pledged his ENTIRE PAYCHECK for a week (over $1,000.00) to the program.  He’s a veteran, and said he’s seen starving children when he was deployed, and it was the worst thing he’d ever encountered. He wanted to help as many children as he could with this opportunity." said Cyndi Meurrens, Project Solutions Manager at H&M Trucking.

"We had other drivers pledging weekly amounts as we offered to deduct their donations directly from their pay. Drivers would call daily for progress amounts and then pledge even more to bump us up over our goal. The office staff wanted to make sure we also filled the barrels – and boy did we ever! They were already overflowing a couple of weeks into the campaign. The results are absolutely amazing, even to us!"

Not only did the H&M team surprise Five Nines with their generosity, they seemed to have surprised themselves.

Meurrens stated, "It's indescribable!  Everyone here is absolutely baffled by our results, and so grateful that we have so many incredibly generous people in the H&M family."

HM Trucking

"The H&M Trucking team went above and beyond for the 2018 Scruff 4 Schools initiative," said Joel Friesen, President of Five Nines. "We are grateful for our amazing Five Nines staff and partners who embrace the 'We Care' fundamental, and who work hard to better the communities they serve."

Our team is humbled by the support this initiative received throughout the month of November. If we have learned one thing, it's that Scruff 4 Schools is not just a Five Nines effort, it's a community effort. We can't wait to see what difference we can make together in 2019.

To learn more about the annual Scruff 4 Schools initiative, click below: 

Visit Scruff 4 Schools Website

Topics: Scruff 4 Schools

Why You Should Get Involved With Scruff 4 Schools


As of today, individuals from the Food Bank of Lincoln and the Food Bank for the Heartland are out in their communities delivering bins for the annual Scruff 4 Schools initiative that begins tomorrow. The purpose? To continue the fight against childhood hunger in Nebraska. There are a lot of great causes out there during the holiday season, but this one means so much to the Five Nines team, and we hope you take the time to learn a little more about it. 

Here's why you should help us raise food, funds, and awareness for Scruff 4 Schools throughout November.



Scruff 4 Schools is an annual initiative put together by the Five Nines team that focuses on fighting childhood hunger throughout the state. Why childhood hunger? After seeing the statistic that 1 in 6 children don't know where their next meal is going to come from, we knew it was the right cause for us, which is why we decided to dedicate the month of November each year to the cause.

Throughout the month of November Five Nines promotes partners to collect food in their offices while collecting food and raising donations and awareness ourselves. All donations benefit the Backpack Program in emergency situations for Nebraska Public School students. In Nebraska, 227,350 people are food insecure, and 80,070 of those individuals are children. Last year Five Nines and its' partners raised 10,215 meals for children throughout Nebraska, and we hope to increase the stats again this year.



If you or your business would like to support Scruff 4 Schools, there are several ways to get involved to help make a difference.

  • It's not too late to let our team drop off a barrel to be placed in your office throughout the month of November so that you and your team can collect non-perishable food items. If you're ready to start collecting food, please click here to request a bin.
  • Help Five Nines raise funds to stop childhood hunger by donating directly to the food banks. For every 1 dollar donated, the food bank can provide a child 3 meals. Last year, some of our partners added a fun spin to their Scruff for Schools support by offering jeans or t-shirt days to their staff for a $5 donation! You can donate directly to the food banks by clicking here and scrolling.
  • Support the newest Driving 4 Donations campaign. New to this year, the Five Nines team will be driving across Nebraska to local Hy-Vee's to collect nonperishable food items to benefit Scruff 4 Schools. If we will be in your area, please stop by with your team to donate. We would love to see you there!


  • Increase awareness for the cause by following the Scruff 4 Schools 2018 Event Page hosted by Five Nines. If you post about the cause, feel free to tag Five Nines (@GoNines) or use the hashtags #Scruff4Schools and #Driving4Donations. Another method of awareness would be to grow out your "scruff" throughout the month of November to honor the fight against childhood hunger.



Why is it called Scruff 4 Schools?

The initiative is called Scruff 4 Schools because it is Five Nines' spin on No-Shave November. The "scruff" is just another method of awareness.


What percentage of the proceeds goes towards the cause?

100% of the donations and proceeds go to the local food banks to support their Backpack Programs.


Do you have to be a Five Nines partner to participate?

No, we are looking to build upon Five Nines' mission to give back to communities we serve across Nebraska, and we want to include whoever is excited to participate.


Who can we contact if we have additional questions?

Please contact marketing@gonines.com with any questions about the Scruff 4 Schools initiative!


For an informational video on the Scruff 4 Schools initiative as well as more information, please click below.

Click Here To Learn More About S4S


Topics: Scruff 4 Schools, Community Involvement, Volunteering